Welcome all
- Gobik,
- 2024
The challenge
After a year focused on technology and professional achievements, Gobik wanted to use its Christmas campaign to speak to the entire cycling community, beyond elite athletes.
The idea
In 2024, cycling didn’t just grow—it exploded. We celebrated this expansion with the story of a cyclist who starts the year riding alone and ends up surrounded by thousands. All set to the rhythm of “Un elefante se balanceaba”, symbolizing what it means to be part of something shared.
The execution
Filmed together with Montaña, the piece brought together over a hundred cyclists, combined live-action with 3D, and featured an original soundtrack based on the song.
The results
→ Selected by Ad Age in “15 Campaigns You Need to See”
