Stretching ideas further
NOSOY
Sometimes the most powerful way to say who you are is to show everything you’re not. So we created NOSOY: YOSOY’s own nemesis brand.
Welcome all
After a year focused on technology and professional achievements, Gobik wanted to use its Christmas campaign to speak to the entire cycling community, beyond elite athletes.
The voice
At a time when many people are dealing with stress and mental overload, cycling has become a way to disconnect — to breathe, clear the mind, and find calm.
You’re next
Lotus decided to bet on basketball and became the official sponsor of the Spanish national team and several European leagues. This shift required a global communication campaign.