Every Christmas, the Affinity Foundation launches a campaign to highlight the value of the emotional bond between people and their pets.
To remind everyone that the most valuable things cannot be bought: it’s the bond that connects us with our animals. In a season dominated by consumption, we chose to tell the story of a little girl who receives a very special gift… a pair of socks.
Together with El Cangrejo, we brought this story to life in a warm, simple, and memorable Christmas spot. As a final touch, we launched a limited pack of three socks: two for you, one to play with your dog.
→ The campaign was recognized by Reason Why as one of the five best of Christmas.