I spy
- Gobik,
- 2025
The challenge
More time. More reasons to ride. Más ganas de rodar. Summer is made for getting on the bike — and Gobik set out to remind everyone of it.
The idea
Bored in summer? Only if you don’t ride. Zip up your jersey and let the story write itself.
The execution
Shot with Colmado TV over two days, across some of Spain’s most stunning and contrasting landscapes.
Then pushed even further in post-production — to places we couldn’t reach.
The results
The campaign struck a chord. It made its way into cycling media and, more importantly, into people’s feeds — sparking strong organic reach and plenty of good vibes.
