You’re next
- Lotus,
- 2023
The challenge
After ten years in motorsports, Lotus decided to invest in basketball. They became the official sponsor of the Spanish national team and several European leagues, and this shift required a global launch campaign across more than 30 markets.
The idea
We turned this transition into a cinematic face-off between two basketball stars: Juancho Hernangómez and Raquel Carrera. What starts as a game ends as an epic duel.
The execution
Together with Garage Films, we combined live-action shooting and visual effects to create a campaign that conveys the rhythm and excitement of basketball.
The results
The campaign was shared by the athletes themselves and sparked conversation across sports and lifestyle media. Additionally, it increased brand awareness among younger audiences, according to post-campaign tracking.
