The voice
- Gobik,
- 2024
The challenge
Gobik is a cycling brand that has grown from a local workshop to an international presence. For their summer campaign, they wanted to go beyond product and performance, and emotionally connect with cyclists of all levels.
The idea
At a time when many people face stress and mental overload, cycling has become a way to disconnect: to breathe, clear the mind, and find calm. We conveyed this feeling through the story of a young man overwhelmed by his thoughts, who only finds peace during a long summer ride.
The execution
Together with Jakiens, we filmed a two-minute short over two days and nights on the Valencian coast. The casting required identical twins—both actors and cyclists—to reflect the protagonist’s internal conflict. The campaign was complemented with short clips and graphic content for digital platforms.
The results
→ Over 3 million organic views on social media
→ More than 2,000 positive comments
→ Selected in the Spanish Creativity Yearbook by CdeC
