Volkswagen was about to launch the new Polo, but first needed to clear the stock of the previous model. Our goal was to communicate an irresistible price and sell every last unit.
With a price like that, there’s no need to wait for a miracle.
We created a spot as absurd as it was memorable, shot with Sr. Alce and set to the legendary You Sexy Thing by Hot Chocolate.
→ Every single unit of the old Polo was sold. Mission accomplished.