{"id":1240,"date":"2025-09-05T09:24:36","date_gmt":"2025-09-05T09:24:36","guid":{"rendered":"https:\/\/itselastic.com\/home\/"},"modified":"2026-04-17T09:35:44","modified_gmt":"2026-04-17T09:35:44","slug":"home","status":"publish","type":"page","link":"https:\/\/itselastic.com\/en\/","title":{"rendered":"Home"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1240\" class=\"elementor elementor-1240 elementor-854\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dc5b74e e-con-full hero e-flex e-con e-parent\" data-id=\"dc5b74e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af1ef4d elementor-widget elementor-widget-video\" data-id=\"af1ef4d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;play_on_mobile&quot;:&quot;yes&quot;,&quot;mute&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/itselastic.com\/wp-content\/uploads\/2025\/09\/ELASTIC_LOGO_Grey_Black.mp4\" autoplay=\"\" muted=\"muted\" playsinline=\"\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2377aea e-con-full e-flex e-con e-parent\" data-id=\"2377aea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-968bfcd elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"968bfcd\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeInUp&quot;}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Stretching ideas further<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbc92ea e-con-full e-flex e-con e-parent\" data-id=\"cbc92ea\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<a class=\"eael-wrapper-link-8fdac6c --eael-wrapper-link-tag\" href=\"https:\/\/itselastic.com\/en\/nosoy\/\"><\/a><div data-eael-wrapper-link=\"eael-wrapper-link-8fdac6c\" data-premium-element-link=\"{&quot;type&quot;:&quot;url&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/itselastic.com\\\/welcome-all\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;href&quot;:&quot;https:\\\/\\\/itselastic.com\\\/welcome-all\\\/&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-8fdac6c e-con-full premium-wrapper-link-yes video e-flex e-con e-child\" data-id=\"8fdac6c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/itselastic.com\\\/nosoy\\\/&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<video class=\"elementor-background-video-hosted\" role=\"presentation\" autoplay muted playsinline loop><\/video>\n\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-7d8c0e2 e-con-full e-flex e-con e-child\" data-id=\"7d8c0e2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e1e6751 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"e1e6751\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">YOSOY<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60841b1 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"60841b1\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>NOSOY<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e74fb9 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9e74fb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Sometimes the most powerful way to say who you are is to show everything you\u2019re not. So we created NOSOY: YOSOY\u2019s own nemesis brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-premium-element-link=\"{&quot;type&quot;:&quot;url&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/itselastic.com\\\/welcome-all\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;href&quot;:&quot;https:\\\/\\\/itselastic.com\\\/welcome-all\\\/&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-3444ba4 e-con-full premium-wrapper-link-yes video e-flex e-con e-child\" data-id=\"3444ba4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/1128811203?fl=ip&amp;fe=ec&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-cadccf5 e-con-full e-flex e-con e-child\" data-id=\"cadccf5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b56df3 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"7b56df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gobik<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a46d29 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"7a46d29\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>Welcome all<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d721e83 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d721e83\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">After a year focused on technology and professional achievements, Gobik wanted to use its Christmas campaign to speak to the entire cycling community, beyond elite athletes.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-premium-element-link=\"{&quot;type&quot;:&quot;url&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/itselastic.com\\\/the-voice\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;href&quot;:&quot;https:\\\/\\\/itselastic.com\\\/the-voice\\\/&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-c946de4 e-con-full premium-wrapper-link-yes video e-flex e-con e-child\" data-id=\"c946de4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/1128862142?share=copy&amp;fl=sv&amp;fe=ci&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-69d95db e-con-full e-flex e-con e-child\" data-id=\"69d95db\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be2ef40 elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"be2ef40\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Gobik<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea8b073 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"ea8b073\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>The voice<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d60c670 elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"d60c670\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">At a time when many people are dealing with stress and mental overload, cycling has become a way to disconnect \u2014 to breathe, clear the mind, and find calm.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div data-premium-element-link=\"{&quot;type&quot;:&quot;url&quot;,&quot;link&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/itselastic.com\\\/youre-next\\\/&quot;,&quot;is_external&quot;:&quot;&quot;,&quot;nofollow&quot;:&quot;&quot;,&quot;custom_attributes&quot;:&quot;&quot;},&quot;href&quot;:&quot;https:\\\/\\\/itselastic.com\\\/youre-next\\\/&quot;}\" style=\"cursor: pointer\" class=\"elementor-element elementor-element-e6c435c e-con-full premium-wrapper-link-yes video e-flex e-con e-child\" data-id=\"e6c435c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;video&quot;,&quot;background_video_link&quot;:&quot;https:\\\/\\\/vimeo.com\\\/1128816623?share=copy&amp;fl=sv&amp;fe=ci&quot;,&quot;background_play_on_mobile&quot;:&quot;yes&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_parent&quot;:&quot;yes&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t<div class=\"elementor-background-video-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-video-embed\" role=\"presentation\"><\/div>\n\t\t\t\t\t\t<\/div><div class=\"elementor-element elementor-element-0fad756 e-con-full e-flex e-con e-child\" data-id=\"0fad756\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85cf10d elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"85cf10d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lotus<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-35b6ab7 elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"35b6ab7\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:50}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>You&#8217;re next<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9291b2b elementor-widget__width-initial elementor-widget-mobile__width-inherit elementor-invisible elementor-widget elementor-widget-text-editor\" data-id=\"9291b2b\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;,&quot;_animation_delay&quot;:100}\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center;\">Lotus decided to bet on basketball and became the official sponsor of the Spanish national team and several European leagues. This shift required a global communication campaign. <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48ea4b4 e-flex e-con-boxed e-con e-parent\" data-id=\"48ea4b4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>https:\/\/itselastic.com\/wp-content\/uploads\/2025\/09\/ELASTIC_LOGO_Grey_Black.mp4 Stretching ideas further YOSOY NOSOY Sometimes the most powerful way to say who you are is to show everything you\u2019re not. So we created NOSOY: YOSOY\u2019s own nemesis brand. Gobik Welcome all After a year focused on technology and professional achievements, Gobik wanted to use its Christmas campaign to speak to the entire cycling [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1240","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>We bring together the creative talent your project needs.<\/title>\n<meta name=\"description\" content=\"We build tailor-made creative teams with in-house leadership and international collaborators so your project achieves award-winning results.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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